Fresca

Rebranding Launch Campaign

Here’s a poster campaign I created & illustrated for Fresca. By incorporating the bursts & color palette from the new packaging, we celebrate the independent spirit of the fresca drinker. You can always pick them out in a crowd because they don’t just drink fresca, they Feel It!

8th Continent

Branding Campaign

As they say, “A picture is worth a thousand words,” this campaign shows us how consumers compared Silk Soy milk to 8th Continent.

The Hartford

Buck Trends Campaign

This award winning campaign appeared every Wednesday in the personal finance section of the Wall Street journal for 2 years, you do the math! But most importanly, this campaign was so embraced by The Hartford, the Chief Marketing Officer presented framed 20” x 30” ads to the company’s highest performing directors around the country.

Magenic

Software Superhero Recruitment Campaign

As 95% of all software developers are geeks and proud of it, I’ve created a recruitment campaign to attract master Microsoft technologists around the globe who are experts at planning, designing and building software to transform them into a crack superhero consortium to unite and defend the virtue of innocent clients worldwide and to stand up to foes of shoddy tech work within the green mists of a digital world where all businesses are connected, and all are in their true form…The Evermind.

Cooper Pub and Restaurant

Branding and Social Media

As everyone knows, a story told in an Irish Pub may be a yarn may that have certain embellishments to which may, or may not, be true. Although the Cooper theatre was initially located on the West End of this new development, history tells us, without the Cooper’s craft of barrel making, there would be no Irish Whiskey: uisce beatha (water of life) and sadly, no Irish hospitality as we all know and cherish today. This interactive campaign showcases how the Coopers take full credit for inventing hospitality as told through their menu fare.

The most liked stories of how it really never happened will be collected and published every St. Patrick’s day.

Starkey

Destiny Launch Campaign

In this campaign for the Destiny line of Starkey hearing aids I’ve manipulated the sell copy of what our target audience has been missing into a strong visual support element for everyday sound we take for granted.

Griplers

New Product Launch

Griplers are reusable rubber twist ties covered in a tough rubber gripping shell that provides excellent grip to pretty much hold anything. Think of them as the 3D version of Duct tape.

Yellow Belly Hard Cider

New Product Launch

Introducing Yellow Belly Small Batch Hard Cider from Sapsucker Farms of Mora Minnesota. Available in 3 styles; Semi Sweet, Ginger Infused and Barrel Aged, Along with the 22oz bomber size, all three flavors shall be available this fall in 12 oz. bottles delivered in 4 Paks Yellow Belly have been quickly gaining recognition in the Minnesota and North Dakota Markets.

Packaging

Leveraging the QR Code

The QR code sends you to the Yellow Belly landing page where you either click to find where to buy YB or continue on to this month’s promotion.

Bar Coasters

Off Sale Posters

Multi-Style Interchangeable Tap Handles

Rather than creating new tap handles every a style is introduced to the market – which can be costly for start ups, I’ve revised the tap handle (Yes, I make these) by hollowing out the branch to create a nest for the (newborn) style to plug into.