The the dot of the “i” has gone missing. Not to worry, the other “i” found it! This treatment visually tells the story of what Lawgistic Partners,LLC offers: Serve Search Support.

Griplers are heavy-guage wire incased in channel grooved rubber that is the next evolution from duct tape. In this treatment, the “i” has been replaced with a Gripler to demonstrate how easy the noodle grip works.

The caterpillar “M” evolves into a butterfly created from a reversed “S” to visually support Evolve your Brand!

Here’s a perfect example of how to take negative space then turn it into something positive. This treatment reveals a helping hand in the fight against Amyotrophic Lateral Sclerosis commonly known as Lou Gehrig’s Disease.

What better way to insure trust by transforming the financial pie chart of all missions into an iconic stained glass window for their new ID.

The idea was to create a paint by number environment to showcase these manly wipes made exclusively for the sportsman that will be merchandised through gravity feed ABS “birch log” fixtures located at the register.

If you can get there, you can Grill there! The BackPack BBQ is a disposable grill delivered in a flame retardant, biodegradable sack pack that allows you to grill anywhere and bring back safely to dispose responsibly. The fork spatula and plate become a compass to support the name.

Transform your career is a recruitment campaign for Magenic Technologies. The challenge was to marry software development into the world of Superheroes & graphic novels. The “S” for Software development is tucked into a reversed stylised “S” to represent Superheroes. The negative space inside the Software “S” creates a comic book talk bubble for Software Superheroes.

In keeping with the SapSucker Farms Brand, I adopted the name of the Yellow Bellied Sapsucker for the latest product offered from this organic farm.

By combining the iconic old world pizzeria style pizza and hotel hospitality, Pizza Bell Hop successfully bridges these two concepts to bring offering smaller the smaller hotels that do not offer room service a “plug and play” franchise that could easily be set up with minimal capital and space requirements.

As you look closer, the fingers in the yoga position creates the name, Wa. Harmony, peace and balance. Wa is the first name the chinese gave Japan and the name for a new balance bracelet entering the marketplace.

The stem of the fork becomes the neck of the guitar. The headstock is shaped like the state of Minnesota. the shadows allow custom messaging to be incorporated into the creative. Each year the color of the headstock (along with the year) will change allowing past “guitars” to become part of a collection like apparel.